Breaking the Rules: Why Now Is the Perfect Time to Do Things Differently

Chaos as the Ultimate Muse

#LifeQuakeSurvivalGuide

Let’s face it: Between economic plot twists, climate curveballs, and the ever-looming “AI will steal your job” headlines, uncertainty has become our collective roommate. And let’s just say, it’s not great at doing the dishes.

But here’s the secret no one’s whispering at your Zoom happy hour: Chaos is the ultimate muse. History’s most brilliant innovations weren’t born in boardrooms with perfectly polished vision boards. They erupted from dumpster fires, recessions, and “oh-crap-now-what?” moments. So, grab your metaphorical fire extinguisher, and let’s explore why this hot mess of a moment is your golden ticket to rewriting the rules.

Because when stability is a mirage, waiting for “the right moment” becomes a trap. The people who thrive during these times aren’t the ones who play it safe. They’re the ones who say, “If it’s all up in the air anyway, why not toss in my own wild idea and see where it lands?”

1. Uncertainty: Source of Innovation

Remember when Netflix was just the awkward DVD-by-mail service that Blockbuster laughed at? Then the 2008 financial crisis hit, wallets snapped shut, and suddenly “stay home and watch a movie” became the national pastime. Cue Netflix’s pivot to streaming—a move so brilliantly timed it’s like they had a crystal ball.

Uncertainty does something fascinating to our brains: it forces us out of our comfortable ruts. When the well-worn path disappears, we’re forced to bushwhack. And guess what? That’s where the undiscovered opportunities become visible. Psychologists call this “adaptive innovation.” I call it “desperation meets creativity”—the mother of all invention.

2. Why Your Brain Loves a Good Crisis (Even If You Don’t)

Our brains are wired for efficiency. They love routines like toddlers love repetition—ask anyone who’s read Goodnight Moon 47 times. But here’s the kicker: crises short-circuit autopilot mode. Suddenly, the “we’ve always done it this way” mantra sounds less like wisdom and more like a death rattle.

Neuroscience shows that stress hormones, in moderate doses, sharpen focus and boost problem-solving. Think of it as your brain’s version of an espresso shot. When survival mode kicks in, we stop overthinking and start doing. Case in point: Airbnb. Born during the 2008 recession when its founders sold cereal to pay rent, they turned “Hey, wanna crash on my air mattress?” into a global empire. Because when your back’s against the wall, you’ll try anything—even trusting strangers with your couch.

3. How to Break Rules Like a Pro (Without Getting Fired)

Rule-breaking isn’t about anarchy—it’s about editing. Think of outdated norms as that cluttered junk drawer everyone ignores. Time to Marie Kondo the heck out of them. Here’s your playbook:

  • Question the “Sacred Cows”: Why do we work 9-5 if productivity peaks at 11 AM and 3 PM? Why must offices exist if your cat makes a better coworker than Dave from accounting? Challenge assumptions like a toddler on a sugar high.
  • Embrace “Good Enough”: Perfection is the enemy of progress. The first iPhone couldn’t copy-paste text. Did it matter? Nope. Launch now, tweak later.
  • Steal Like an Artist: Picasso said, “Good artists copy; great artists steal.” (Ironically, he stole that quote.) Adapt ideas from unrelated fields. Uber + healthcare = telemedicine. TikTok + education = bite-sized learning. You get the gist.

4. The Art of Productive Rebellion: When to Zig While Others Zag

Rebellion without strategy is just a tantrum. The key? Be a contrarian with a spreadsheet.

Take the pandemic’s remote work revolution. While some CEOs white-knuckled their return-to-office plans, forward-thinking companies went all-in on flexibility. Result? A talent exodus to employers who trusted people to adult without supervision. Lesson: Bet on autonomy, not attendance sheets.

Or consider Patagonia’s “Don’t Buy This Jacket” campaign. In a culture obsessed with consumption, they urged customers to repair gear instead. Sales soared. Why? Because authenticity stands out in a sea of sameness.

5. Fear Is Boring. Curiosity Is Your Superpower.

Let’s address the elephant in the room: fear. It’s that voice whispering, “What if you fail? What if people laugh? What if you end up living in a van down by the river?” (Thanks, Matt Foley.)

But here’s the truth: Uncertainty won’t kill you. Complacency might. The real risk isn’t falling—it’s never leaping. So, reframe fear as curiosity. Instead of “What if this goes wrong?” ask, “What if this goes right?”

When Spanx founder Sara Blakely started her shapewear empire, she cold-called manufacturers with zero experience. One finally agreed to help because, as he said, “You’re too dumb to know you’ll fail.” Sometimes ignorance isn’t bliss—it’s a business plan.

Ready to play rulebreaker? Let’s get tactical:

  1. Audit Your “Shoulds”: List 5 things you/your biz does “because we’ve always done them.” Burn the list. (Metaphorically. We’re not arsonists.)
  2. Host a “Worst Idea Ever” Brainstorm: Encourage terrible ideas. You’ll laugh, then stumble on brilliance.
  3. Find Your 10% Experiment Zone: Dedicate 10% of time/resources to testing wild ideas. Google did this with Gmail. You’re welcome.

The Bottom Line: The Future Favours the Flexible

Uncertainty isn’t an obstacle—it’s an opportunity. An invitation to shed what’s not working, to experiment boldly, and to trust that even missteps are data points. So, the next time the world feels like a dumpster fire, grab a marshmallow. Innovators don’t wait for calm seas; they learn to sail in storms.

“In detachment lies the wisdom of uncertainty… in the wisdom of uncertainty lies the freedom from our past, from the known, which is the prison of past conditioning. And in our willingness to step into the unknown, the field of all possibilities, we surrender ourselves to the creative mind that orchestrates the dance of the universe.” ― Deepak Chopra

Now, go break some rules. And if anyone complains, tell them the chaos made you do it. 😉

And if you have a few more minutes, I’ll tell you about my friend Elise Mercier, the Accidental Artist.

In the warm heart of Paris, Elise Mercier lived a meticulously ordered life. Her apartment was arranged with geometric precision, her schedule planned months in advance, her corporate career path mapped out with clear milestones. But beneath this carefully structured exterior resided a struggling artist with a head full of dreams whose canvases remained stubbornly blank.

For years, Elise had chased inspiration through conventional means—studying masters, attending workshops, creating strict daily painting routines after a full day’s work. Yet something essential was missing. Painting felt mechanical, devoid of the spark that turns technique into art. Gallery owners would smile politely at her meagre portfolio, offering vague encouragements that thinly veiled their disinterest.

Everything changed the day a sudden downpour destroyed her precious hand-made planner, washing away months of carefully noted appointments and deadlines. Standing in the rain with ink bleeding between her fingers, Elise experienced a moment of pure panic—followed by an unexpected sensation of lightness.

“What now?” she whispered to herself. For the first time in years, she didn’t know what came next.

That evening, she faced a blank canvas with no plan, no reference images, no concept. Just the unsettling question: what will emerge? Her brush moved with hesitant strokes, each one a question rather than a statement. Colours blended in ways she hadn’t intended. Forms appeared that she hadn’t consciously chosen.

The painting that emerged was unlike anything she’d created before—raw, vibrant, alive with a strange energy. It wasn’t technically perfect, but it possessed something her previous work had lacked: authenticity.

In the following weeks, Elise deliberately cultivated uncertainty in her creative process. She painted blindfolded. She used tools she’d never handled before. She set timers and forced herself to make rapid, irreversible decisions. Each constraint removed one more safety net, pushing her further into the creative unknown.

She began taking spontaneous trips to unfamiliar neighbourhoods, sketching strangers on subway cars, unintentionally wandering into performances of music she’d never heard before. Each new experience was a dive into uncertainty, each moment of discomfort a potential doorway to discovery.

Her new body of work attracted attention. A small gallery offered her a show, then a larger one. Critics used words like “fearless” and “authentic” to describe her paintings.

“My process is simple,” she explained during an interview. “I stay perpetually lost. Certainty is comfortable but creatively sterile. Uncertainty demands presence. It forces you to truly see, to truly feel, to truly respond.”

Years later, when students asked about her success, Elise would smile and tell them: “The muse isn’t some external entity waiting to bless you with inspiration. The muse is that moment when you stand at the edge of what you know and take one step further. It’s the flutter in your stomach when you can’t predict what comes next. Most artists try to eliminate uncertainty. I learned to cultivate it, to dance with it, to let it lead me places I could never reach through planning alone.”

Her studio door bore a small plaque with words that had become her mantra: “The Uncertainty Artist.”

Ready for a Radical Renaissance? This quiz will help you find out. It is not just about measuring where you are right now; it’s about shining a light on the areas of your life that feel meaningful, as well as those that might need attention. It’s an opportunity to reflect, recalibrate, and take steps toward a life that’s not only successful but profoundly fulfilling. Take The Quiz

Author Bio: Dr Margaretha Montagu – described as a “game changer”, “gifted healer”, “guiding light” and “life-enriching author” – is an experienced medical doctor, a certified NLP practitioner, a medical hypnotherapist, an equine-assisted psychotherapist (EAGALAcertified) and a transformational retreat leader who guides her clients through life transitions – virtually, or with the assistance of her Friesian and Falabella horses, at their home in the southwest of France.

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